Why Cash Flow is More Important Than Profit

Profits are the reason most people are in business. They are a measure of a business success, and without them, it would be almost impossible to attract investors, secure finance, or grow the business.

It can’t be stressed enough, however, that to be able to achieve profit, a business must first get the timing of cash used in line with the timing of receiving that cash. Steady cash flow is king.

The profit trap is an easy one to fall into. Here are three reasons why it pays to focus less on the bottom line, and more on keeping tabs on and securing steady cash flow.

  • Cash flow can highlight operational issues

When cash flow moves it can pinpoint operational issues. These are different from sales-related issues.For example, when a business has a quiet month from the point of view of revenue it may actually be because clients are neglecting to pay on time. When the same clients eventually decide to pay it may make it appear that revenue is on track when actually the cash flow is simply out of balance.

In a case like this cash flow movements can highlight why systems that ensure more steady payments from clients need to be implemented.

  • It becomes easier to manage growth

Growth through expansion, for example, investing in new locations, new staff or R&D can help boost future profits. And it becomes much easier to plan for if you understand your net cash position. It means you are in a much better position to make decisions about growing your business.

Staffing, paying for office space, taking out leases, and even adjusting your business’ structure becomes far easier to administer with a clear understanding of the business’ cash flow.

  • Debt becomes easier to handle

The business may be healthy with an estimable profit margin, and the staff may be highly motivated and skilled at their jobs. But without cash at the right time to pay debts, a business can quickly find itself in trouble.

Debt tends to become more expensive when it isn’t paid on time, thanks to late payment fees and costs of overdrafts piling up. It can also cause unnecessary stress for the owner of the business. But with steady cash flow, business managers are able to plan not just for debt repayments but also how much debt to take on.

This Post Has 29 Comments

  1. filmkovasi

    There is definately a great deal to know about this subject. I like all the points you made. Shandie Farlee Haze

  2. hindi movie

    Greetings! Very useful advice in this particular article! It is the little changes that produce the most significant changes. Many thanks for sharing! Elnora Rodge Yolande

  3. watch free

    Hello mates, how is the whole thing, and what you wish for to say on the topic of this article, in my view its really amazing in support of me. Flora Ive Moynahan Cherianne Saunders Domingo

  4. 720p

    Brilliant. Thank you. I love it when a lightbulb moment is shared Lillis Henri Seraphim

  5. yabanci

    I am truly thankful to the holder of this web page who has shared this impressive article at at this time. Merlina De Witt Percival

  6. bluray

    I get pleasure from, lead to I discovered just what I was having a look for. You have ended my 4 day long hunt! God Bless you man. Have a great day. Bye| Chiarra Alberik Pomfret

  7. altyazili

    Ahaa, its good dialogue on the topic of this post here at this website, I have read all that, so at this time me also commenting here. Ilka Chen Ella

  8. turkce

    I blog quite often and I seriously appreciate your content. Belita Mac Marguerite

  9. diziler

    I think the admin of this web site is actually working hard for his web site, as here every material is quality based stuff. Daisie Tann Fleck

  10. mp3

    Hi! I simply would like to offer you a big thumbs up for your excellent info you have got right here on this post. I am returning to your blog for more soon. Annamarie Freeland Thomasin

  11. dizi

    I think that what you posted was actually very logical. Karisa Jarib Antin

  12. dizi

    This is very interesting, You are a very skilled blogger. I ave joined your feed and look forward to seeking more of your magnificent post. Also, I ave shared your website in my social networks! Lorelei Dougy Stickney

  13. indirmeden

    Awesome post. I am a normal visitor of your website and appreciate you taking the time to maintain the excellent site. I will be a regular visitor for a long time. Clarie Marcus Moulton

  14. bedava

    I absolutely loved this! A blogger meet up would be truly ace and so fun to go to! Letisha Donall Bonneau

  15. erotik

    Thank you finally. I had a link to my site placed on a global sidebar with the alt text of ‘ad code’. Despite being a relevant site, and not purchased, over 1000 links all of a sudden crippled my search rankings. Helen Gardner Tempa

  16. erotik

    Awesome write-up. I am a normal visitor of your blog and appreciate you taking the time to maintain the nice site. I will be a frequent visitor for a really long time. Corenda Reggie O’Donovan

  17. turkce

    Heya i am for the first time here. I came across this board and I to find It really useful & it helped me out much. Karrie Ernst Farrison

  18. turkce

    Hello there. I found your website by the use of Google at the same time as looking for a comparable matter, your website came up. It seems great. I have bookmarked it in my google bookmarks to come back then. Marris Donovan Jankell

  19. turkce

    Hello there. I discovered your blog via Google whilst looking for a comparable topic, your site got here up. It looks good. I have bookmarked it in my google bookmarks to come back then. Drucie Winnie Hodgkinson

  20. turkce

    Pretty! This was an extremely wonderful post. Many thanks for supplying this info. Jayme Benyamin Waldo

  21. turkce

    I am actually happy to read this weblog posts which consists of lots of useful data, thanks for providing these kinds of information.| Tina Eward Helmer

  22. turkce

    Wow, incredible blog layout! How long have you been blogging for? Cleo Quinton Flower

  23. turkce

    Some truly nice and useful info on this web site, too I believe the design contains wonderful features. Addie Wendel Profant

  24. turkce

    I was able to find good information from your blog posts. Carlin Rufe Sedgewick

  25. turkce

    Hi there to every one, the contents present at this website are really amazing for people experience, well, keep up the nice work fellows. Mignonne Robinet Calvinna Coleen Padriac Wauters

  26. turkce

    Hi there. I found your site by means of Google whilst looking for a similar topic, your website came up. It seems to be good. I have bookmarked it in my google bookmarks to visit then. Charis Gifford Julianne

  27. turkce

    I want to voice my respect for your kindness in support of those people that should have assistance with your concept. Your special commitment to getting the message all-around became incredibly useful and has constantly allowed guys and women much like me to realize their aims. Your personal warm and helpful advice denotes a lot a person like me and especially to my fellow workers. Thanks a lot; from each one of us. Ella Dugald Paviour

  28. turkce

    Thank you for another magnificent post. Where else could anyone get that type of info in such a perfect manner of writing? I have a presentation subsequent week, and I am on the search for such info. Yasmeen Asher Will

  29. turkce

    I used to be able to find good info from your articles. Fleurette Ettore Thetos

Comments are closed.