Are You in a Rocket Fuel Partnership?

Businesses thrive when they combine the two roles of the Visionary and the Integrator.

Without an Integrator, a Visionary is much less likely to succeed in the long-term. They simply won’t be able to realize a business’s ultimate goals.

On the flip side, if there is no visionary, it’s impossible for an Integrator to achieve his or her full potential.

However, when these two people combine to share their innate skill sets, it is bound to act like Rocket Fuel powering the two talents to achieve new heights for virtually any organization.

That’s the thesis of a book called “Rocket Fuel” by Gino Wickman, himself an entrepreneur from the age of 21 in 2008 when he founded the Entrepreneurial Operating System (EOS).

The book discusses the components that are needed to truly get what you want out of a business. It asserts that the essential combination of two people can transform how a business is run and enables you to achieve things that have never been achieved before.

The two roles, visionary and integrator, when combined are able to achieve phenomenal results in just about any business, according to Wickman. Integrators love details, plans, and working out visions in a firm’s life. When the visionary speaks of new ideas, the integrator can visualize them, and know-how a team can achieve them with the necessary processes, team structure, and proper accountability that will both keep and monitor everyone moving.

Visionaries can’t generally do these things. And realizing this is not only a revelation, but it’s also the beginning of a revolution. The visionary who founds a business simply can’t do everything. They are meant for the big ideas that are able to really transform a company, the deep thought, the coaching and consulting, as well as teaching the clients along with the team.

By recognizing that you are either a visionary or an integrator combo will make it much easier to wholeheartedly embrace your role and the same applies to the person who fits the other role.

By becoming Rocket Fuel the two people can exponentially produce much more of everything which helps the firm grow. The two can do more than two people should conventionally be able to do. They leverage the best of each other.

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